About us. Locally owned indoor attraction.

XP-VR is Staffordshire's premier virtual reality experience and the largest attraction of its kind in the region. Where else in Staffordshire can you get transported to magical worlds, fight off zombies, hunt dinosaurs, lay down and fly on the back of a dragon, try an escape game adventure or take an epic racetrack driving experience all under one roof? 

So much fun in Stoke on Trent.


Based in the Cultural Quarter of Hanley city centre, Stoke on Trent, we offer a large selection of fully immersive virtual reality games and experiences for guests aged 8 and up to enjoy, including both single player and multiplayer options to play as a group with friends or family. 


With 7 HTC VIVE Pro virtual reality gaming arenas and over 50+ exciting virtual reality game titles available to play, we have something for everyone to enjoy, regardless of skill level or prior gaming knowledge. Find out more about our VR experiences here.


Once you put on your headset, you’re immersed in an incredible world full of surprises that feels so real. Not experienced virtual reality before? Find out what to expect.

Our story.


We first opened our doors in July 2019, bringing affordable and cutting-edge VR experiences to Staffordshire and South Cheshire for the very first time. We're a independent start-up business providing a wide range of premium VR attractions and things to do right here in the heart of the West Midlands. With 300 sq ft of space, our 2 storey venue in Hanley is the largest VR entertainment centre in the region and the only attraction to bring you cutting edge VR experiences and VR equipment that you can't get at home.


Our Directors Rhys and Lewis are passionate about technology and delivering incredible, immersive experiences with unparalleled customer service.  Since July '19, we've grown immensely, offering the region's first VR Escape Experiences, expanded our team and introduced a new VR home rental service.


Every time you make a booking, visit us, write a review or recommend us - you're helping our little start-up business to grow. Thankyou for supporting local business.


We are the West Midland's premier VR entertainment centre. We can't wait to see you!

How to find us.



  • We're easily accessible from the A500 and M6.

  • Follow the brown road signs marked "Cultural Quarter" or "Regent Theatre" to be taken to the road outside of our venue. Our postcode for sat nav systems is ST1 1HX.

  • We're in the heart of the city centre so there's no customer parking at our venue.

  • There's drop off and pickup lay-bys outside our store on Pall Mall.

  • The nearest public car parks (all less than 2 minutes away) are Pall Mall, Broad Street, John Street multi-storey pay and display.


Public transport.


  • Stoke on Trent railway station is 1.5 miles away (5 mins by taxi or bus).

  • Regular bus services are available to Hanley city centre from all major towns.

  • Hanley Bus Station is less than 2 minutes walk away.

Safe indoor fun.


  • Our VR experiences are great fun activities for adults, kids aged 8+ and groups in Staffordshire.

  • Spectators can relax on comfy lounge seating and watch all of the VR play action for free on TV screens attached to every arena.

  • Licensed bottle bar on site selling Beers, Wines, Lagers and Prosecco for over 18's. 

  • We serve great coffees, hot chocolate, cold drinks and a selection of snacks too.

  • Bring your own mandatory hygiene eye mask with you to play or purchase one at check-in.

  • Socially distant safe activity! Learn more about our Covid19 safety procedures.